AKT - ANNA KAISER TECHNIQUE

My Role(s)

Creative Direction & Design
Photography & Video
Branding

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Acted primarily as a one-woman creative department for AKT leading Creative, Design, Photo & Video. Projects have included anything and everything visual — Marketing, Apparel, Operations (Manuals, Playbooks, Decks, etc.), Education (How-To Guides for Franchisees, Waivers for Members, etc.), and anything else that needs a creative touch.

Below is a summary of some select work I’ve done for them, primarily on the marketing side.

Photography

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Selection of photos I directed and worked on with photographer Andy McCallie. We needed to revamp the brand in 2020 - the idea was to shoot both in-studio & on a white backdrop. Although AKT is a franchise business not every studio looked exactly the same (layout wise).

Video Content

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Selection of videos I’ve worked on. First AKT’s Brand Story Video I assisted on with Creative Direction that was filmed and edited by Agency X. Also, added in a couple of short clips for marketing and social media, I assisted on with Creative Direction also filmed and edited by Agency X.